EST. 2020 / NEW YORK
BEYOND THE BASELINE
Tennis is a world of tradition. Of polite applause and pristine whites. We respect the game, but we exist to challenge its conventions.
Bad Boy Tennis is not just a brand; it is a mindset. It is the confidence to play by your own rules, on and off the court. We create for the individual who values substance over spectacle, and character over conformity.
OUR STORY
Bad Boy Tennis was founded in 2020 on the Upper East Side of New York City, born from a simple belief: that style is a form of substance, and individuality should be celebrated, not suppressed.
We are a luxury performance menswear brand creating sophisticated, edgy tennis apparel for the modern player who demands both quality and style.
Our gear is engineered to dominate on the court and transition effortlessly to life off of it. This is American-owned and operated craftsmanship, built for the win—and for whatever comes next.
OUR PHILOSOPHY
Every piece we create is an exercise in intention. In a world of fleeting trends, we choose to be deliberate. Our intention is to design more than just clothing; we create enduring pieces that serve as a canvas for personal expression. We believe true luxury is not found in a logo, but is quietly communicated through the integrity of construction—a value that is felt, not just seen. This commitment to substance is made tangible through a meticulous focus on every detail, from the origin of our materials to the precision of the final stitch. It is a philosophy guided by three unwavering principles that form the anatomy of our garments.
Our blanks come from amfori members, guaranteeing ethical, transparent production and adherence to international labour standards.
THE SILHOUETTE
We are obsessed with form. Our design process is a meticulous study of movement and structure, ensuring every garment provides a fit that is both timeless and contemporary. It is designed not just to be worn, but to be lived in.
THE TEXTILE
The foundation of our craft begins with the selection of exceptional textiles. We source premium, long-staple cotton yarns chosen for their superior strength, softness, and durability. The result is a fabric with a substantial, luxurious hand-feel that endures, wash after wash.
THE CRAFT
A garment is defined by its details. Every seam, stitch, and finish is subject to rigorous quality control, creating a flawless canvas. This dedication to an impeccable finish ensures not only longevity but a standard of quality you can feel.
DESIGNED FOR TOMORROW
In a world of fleeting trends, we choose to create pieces with permanence. We reject the cycle of disposable fashion, believing that the most sustainable garment is the one you cherish and wear for years.
By focusing on enduring quality and timeless design, we aim to reduce waste and encourage a more conscious relationship with the things we own. Extending the life of a garment is a simple, powerful act of sustainability—a principle that guides every design choice we make.
A PRINCIPLED APPROACH
Our responsibility extends beyond the product itself. It is woven into the very fabric of our operations. We are committed to a process that is mindful of both people and the planet.
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We partner exclusively with production facilities that share our commitment to human dignity. We ensure our garments are made in environments that are safe, fair, and uphold the rights of every individual in our supply chain.
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A fusion of timeless sophistication, rooThe cotton in our textiles is sourced through initiatives that support more sustainable farming practices. These programs work to promote the long-term health of the environment and the economic stability of its farming communit
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Our fabrics are colored using dyes that are certified to be free of harmful substances. This ensures our products are safe for your skin, and for the planet we all share.
THE FOUNDER
A Passion for Play, A Vision for Enduring Style
Bad Boy Tennis is more than a brand to me; it's the convergence of a lifelong passion for the elegance of tennis and a professional journey dedicated to understanding true quality.
As an avid tennis player, the sport's unique blend of artistry, athleticism, and heritage has always captivated me. Coupled with two decades of experience in marketing and building brands for globally recognized names, I saw a clear opportunity: to fuse my deep love for tennis with my expertise in creating experiences that resonate with a particular sensibility.
Bad Boy Tennis was born from a genuine desire to offer something that I, and players of a similar mindset, were seeking—tennis wear that’s as fiercely committed to sophisticated style and inherent attitude as it is to performance. It’s for the individual who understands that confidence isn’t just a fleeting state of mind, but an enduring statement you embody.
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