Beyond the Baseline
Established in 2020 in New York City
Bad Boy Tennis is the vision of its founder, conceived for a discerning individual who understands the legacy and evolving style of the modern tennis world. The game has always possessed an inherent elegance, and today, it demands more. The contemporary player, often with a lineage in the sport and an appreciation for the exceptional, commands presence both on and off the court. Bad Boy Tennis was born from this understanding: a commitment to crafting apparel that seamlessly marries the audacity of high fashion with the refined cool of English-inspired tailoring, meeting the unspoken expectations of those accustomed to the best. This is where performance meets a certain pedigree.
Our Philosophy
Confidence Woven in, an Inheritance of Attitude
AT Bad Boy Tennis, we believe true style is an innate understanding, an extension of inherent self-belief. "Bad Boy" in our lexicon signifies not overt rebellion, but the quiet confidence to set new standards, to appreciate artistry in sport, and to move through the world with an assured grace.
Our Philosophy
A Philosophy is Meticulously Woven Into Every Garment
Our aim is to offer more than just clothing, but pieces that resonate with a particular lifestyle. We are, in essence, a purveyor of integrated sport appeal, yet we transcend that definition. Our pieces are undeniably fashionable, yet they are more than just fashion; they are an investment in enduring style.
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A celebration of self-assuredness, reflecting a bold yet sophisticated approach to every endeavor.
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A fusion of timeless sophistication, rooted in high fashion, with a contemporary, assertive edge that speaks to a cultivated taste.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.An unwavering commitment to the finest materials and superior construction, ensuring each piece performs as exceptionally as it looks and feels. This dedication extends to how our garments are made; we partner with facilities that uphold rigorous international labor standards, ensuring safe, equitable workplaces and responsible manufacturing – because true luxury considers every detail.
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Crafting apparel that allows for the expression of a unique, discerning personality, without compromise.

The Aesthetic
English Accent, Global Impact. Crafted for a Discerning Life
Our design DNA is a meticulously curated fusion: the sharp precision and heritage sensibility of English fashion, electrified by the innovative lens of contemporary high fashion. Imagine silhouettes that command attention with understated authority, details that spark knowing appreciation, and a style that transitions effortlessly between the rigors of the court and the refined ease of leisure.
Uncompromising substance meets sophisticated style
We are relentless in sourcing the "finest materials," because true quality is an experience, a tactile understanding. We select premium cottons like Supima®, celebrated for its extra-long staple fibers that deliver unparalleled softness, enduring strength, and vibrant, lasting color – a difference immediately apparent to a discerning touch. Many of our pieces proudly feature GOTS® certified organic cotton, a testament to our belief in sustainable farming that respects the planet and the hands that cultivate these exceptional fibers – a choice that aligns with a conscious, elevated lifestyle.
Passion and precision, reflects an artisan’s dedication
Our cotton yarns are ring-spun and combed, intricate processes that remove impurities and shorter fibers, resulting in a yarn that’s incredibly smooth, strong, and luxurious. This is why our t-shirts possess a refined feel, resist pilling, and serve as an impeccable canvas. For our signature hoodies and sweatshirts, we often employ advanced constructions like 3-end fleece. This technique uses three yarns to create a fabric that’s remarkably plush and soft on the inside, with a sleek, durable face on the outside – the ultimate synthesis of comfort and resilience, designed for a life of activity and leisure.
The Founder
A Passion for Play, A Vision for Enduring Style
Bad Boy Tennis is more than a brand to me; it's the convergence of a lifelong passion for the elegance of tennis and a professional journey dedicated to understanding true quality. As an avid tennis player, the sport's unique blend of artistry, athleticism, and heritage has always captivated me. Coupled with two decades of experience in marketing and building brands for globally recognized names, I saw a clear opportunity: to fuse my deep love for tennis with my expertise in creating experiences that resonate with a particular sensibility. Bad Boy Tennis was born from a genuine desire to offer something that I, and players of a similar mindset, were seeking – tennis wear that’s as fiercely committed to sophisticated style and inherent attitude as it is to performance. It’s for the individual who understands that confidence isn’t just a fleeting state of mind, but an enduring statement you embody.
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