New York, Black and White
Morning starts on the West Side courts. Frost at the fence. Lamps still on. The first ball lands soft and low. Black tee. White lines. The city wakes a few blocks away.
By noon the streets move in straight lines. Crosswalk stripes answer the baselines from earlier. Same black tee. Dark gray trousers. Designer white sneakers that stay quiet. Coffee, a call, a walk that feels like a warmup without the net.
Night pulls you into a friend’s place in SoHo. Lights are warm. Music is easy. You swap to a white tee with a crisp mark. Jacket if the room asks. The palette stays strict. The silhouette does the talking. Simple reads as confident.
On court. Off court. One code carries the day.
The Holiday Capsule
1) Statement Atelier Tee — Black
Minimal branding. Elevated fabric. Reads clean under city light and flash.
Wear it: Morning hit. Midday city.
Link: /shop/statement-atelier-tee
2) Heritage Logo Tee — White
Crisp monogram. High contrast. A quiet switch for night rooms.
Wear it: Friend’s party. Dinner after.
Link: /shop/heritage-logo-tee
3) Performance Tee — Black
Breathable, steady shape, built for footwork and first-ball timing.
Wear it: The court session that opens the day.
Link: /shop/performance-tee
4) Atelier Hoodie — Black
Dense hand. Clean hood line. Layers without bulk.
Wear it: Cold mornings. Street to subway.
Link: /shop/atelier-hoodie
How to wear it in three scenes
Day. Lines and rhythm
Performance Tee in black with lightweight shorts for the hit. Pack socks for a second set.
Switch to the Statement Atelier Tee with dark gray trousers for the walk home.
Evening. Quiet presence
Heritage Logo Tee in white. Dark trousers. Designer white sneakers. Jacket optional.
Steam the tee for one minute. Wipe the sneakers. You are set.
Next day. Repeat without effort
Statement Atelier Tee, then hoodie if wind picks up. The palette makes every switch simple.
Pack once. Cover the week
Statement Atelier Tee in black
Heritage Logo Tee in white
Performance Tee in black
Atelier Hoodie in black
Dark gray trousers and white sneakers
Socks for a second set
Small steamer or hot shower reset
Care that keeps the edge
Turn inside out. Cold wash. Low heat or air dry. Avoid heavy softeners that flatten hand. Fold along the side seams to keep the shoulder line clean.
